MANIFESTO

 

I BELIEVE DESIGN TO BE SOMETHING THAT JOINS QUALITY AND THINKING, SOMETHING THAT CAN BE EASILY UNDERSTOOD BY EVERYONE.

UNDERSTANDING FORM AND FUNCTION OF AN OBJECT IS NOT ENOUGH, WE ALSO NEED TO GET ALSO HOW IT IS DONE, BECAUSE TECHNIQUES AND TOOLS KNOWKEDGE IS THE KEY TO REALLY APPRECIATE THINGS.
THAT IS WHY THE APPEARENCE OF AN OBJECT BECOMES THE BEST TOOL TO COMMUNICATE A WORLD MADE OF DEDICATION, PLANNING, MATERIALS AND PROCESSES.

I LOVE SIMPLE SHAPES BECAUSE THEY ALLOW THE EYE TO FOCUS ON FUNCTIONAL AND PRODUCTIVE ASPECTS.

I WANT PEOPLE TO QUESTION ABOUT HOW AN OBJECT IS MADE AND WHAT IT IS FOR.


I FOCUS ON FEW DETAILS BECAUSE I WANT THEM TO BE CATCHED.

Bruno Munari once said: "COMPLICATING IS SIMPLE, SIMPLIFYNG IS COMPLICATED".

 

 

I AM AWARE THAT IN THE AGE OF INSTAGRAMMABILITY A DECORATED AND COLORED OBJECT HAS MORE APPEAL THAN A SIMPLE AND FUNCTIONAL ONE. MY DESIGN WANTS TO MAKE SIMPLE AND FUNCTIONAL OBJECTS AS COOL, AND THE ONLY WAY TO SUCCEED IS TO MAKE PEOPLE UNDERSTAND THAT THERE ARE COOL ASPECTS INVISIBLE AT FIRST GLANCE.


THESE INVISIBLE ASPECTS ARE CALLED PROCESS: IT IS MATTER THAT MEETS TECHNIQUE AND SHAPES AN IDEA.


IT IS NOT THE SHAPE THAT FOLLOWS THE FUNCTION, BUT SHAPE AND FUNCTION GO IN THE SAME STEP.

TELL HOW ALL THIS HAPPENS THROUGH AN OBJECT: HERE IS THE DESIGN.