MANIFESTO

 

I BELIEVE DESIGN TO BE SOMETHING THAT JOIN QUALITY AND THINKING, SOMETHING THAT CAN BE EASILY UNDERSTOOD BY EVERYONE.

UNDERSTAND FORM AND FUNCTION ON AN OBJECT IS NOT ENOUGH, WE NEED TO GET ALSO HOW IT IS DONE, BECAUSE KNOWING TECHNIQUES AND TOOLS IS THE KEY TO REALLY APPRECIATE IT.
THAT IS WHY THE APPEARENCE OF AN OBJECT BECOMES THE BEST TOOL TO COMUNICATE A WOLD MADE OF DEDICATION, PROJECTIVITY, MATERIALS AND PROCESSES.

I LOVE SIMPLE SHAPES BECAUSE THEY ALLOW THE SIGHT TO GET FOCUSED ON FUNCTIONAL AND PRODUCTIVE ASPECTS.

I WANT PEOPLE TO REFLECT ON HOW A THING IS DONE AND HOW IT DO WORKS.


I FOCUS ON FEW DETAILS BECAUSE I WANT THEM TO BE CATHCED.

Bruno Munari once said: "TO COMPLICATE IS SIMPLE, TO SIMPLIFY IS COMPLICATED".


I KNOW THAT DURING INSTAGRAM AGE A FULLY DECORATED DESIGN IS VERY APPEALING, BUT I THINK THAT A SIMPLE AND FUNCTIONAL DESIGN CAN BE AS COOL. THE ONLY WAY TO DO IT IS TO SHARE WHAT IT IS INVISIBLE AT A FIRST SIGHT.


THESE INVISIBLE THINGS ARE CALLED "PROCESS": MATTER MEATS TECHNIQUE AND SHAPES THE IDEA.


IT IS NOT ABOUT FORM FOLLOWS FUNCTION, BUT FORM AND FUNCTION GO STRAIGHT TOGHETER.

TALK ABOUT HOW ALL OF THIS HAPPENS IN AN OBJECT: THIS IS DESIGN.